According to analysis, effective and reasonable clothing store layout to properly show the characteristics of clothing, texture and ideas to help consumers a full range of feelings of product information, increasing the impression of the product and the formation of the potential profits. From the side, the terminal stores the image represents the image of the entire enterprise, and good store layout to give the product a particular brand culture and image content, and to deepen the impression and trust of the consumer brand, thereby increasing the value-added products to enable enterprises to achieve higher the profits to enhance the competitiveness of enterprises. Since the importance of clothing layout has been self-evident, then how to implement reasonable and effective layout it a primary and secondary channels, set the store hunting line, comprehensive and effective display of goods, to extend the residence time of customers in the shop store marketing the key so that when making store design we first should consider how to maximize the display of goods, and goods to the formation of a double envelopment of customer psychology and the line of sight, thus contributing to the completion of the purchase process. In general, customers are accustomed to browsing route that is the main channel of the store. Fort Margaux and other large shops are often circular or well-shaped, small shops, compared with L or anti-Y-shaped. Among them, hot models and fashion models should be placed on the shelves of the main channel, so that the customer is easy to see, touch. Vice channel, generally from the main channel of the guide for the arrangement of the auxiliary models and general models of goods, specific programs generally refer to store their own needs and space characteristics of the decision. 2, combined with the brand image and product characteristics, the design of appropriate light atmosphere, the light can be imagined for the clothing store clothing on display in terms of product display in terms of its importance, the effect of light is much more than simply illuminate objects meet the person's visual function necessary, should be to create space, rendering the atmosphere, and the pursuit of the perfect visual image protection. Natural light with the circulation time and the formation of changes in shop layout design should be carried out a preliminary survey of the lighting, so that the light for different times of the scan with the operation of the sun's shop near the store forefront, to the customer the attractive interaction. Relative to natural light, artificial lighting can reach the constancy of the radiation effect. Overall, the lighting of the shop clothing store rich personalization and artistic cross exposure through a variety of light to eliminate visual dead ends to ensure that the display **, so suddenly now the brand's features and charm. 3, on the pretext of sound functions, rendering the store atmosphere, competition in the clothing store is the brand heritage of competition, emergent brand culture and philosophy, network and multimedia has gradually grown into a weapon to show store features for the application level, it should be store tones and features of the corresponding player, fashion clothing stores such as Margaux Castle, full of youthful vigor can play popular music; mood retro clothing shops can play classical music; dress and wear shops can play the music of soothing leisure. The same time, the store also completely through the video equipment to play the corporate image video and product commercials, so that customers can understand the depth of the brand. 

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